What the youth wants

I have been writing for City Express for just over a year now. From the day I joined to today my brief has been simple, ``Write what would appeal to the youth.''
People want to live forever. The demand for something as flimsy as wrinke removing cream, to something as surgical as cosmetic surgery, tells me that people do want to stay young.
If most people are it or aspiring to be it, then how come it evades my stories?
I am confused:
Just when you think that the youngsters of today do not believe in non-violent forms of protests and consider Medha Patkar's style laughable, they throw you off track by resorting to exactly the same means. Though the fasting may be `in batches' and the protest, only when the problem is more imagined than real. It is nevertheless the same.
Just when you think they have come to terms with all kinds of sexualities that there are , you have someone who tells you ``There are enough females in the world for the males.''
If media stops deciding what categories of people want, maybe they can actually get good stories.